asus | Francesco Grottini
Macerata / Italy / 2019
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New touchpoints to transfer the essence of an icon: ASUS
ASUS is known throughout the world as a major player in the 3C market (Computers, Communication, Consumer Electronics). In addition to being the world's largest mainboard manufacturer, ASUS has progressively extended its business to the production of various high-tech products such as notebooks, video cards, optical devices, broadband server solutions, pocket PCs, LCD displays, mobile phones, and more…
The new brand extension, developed by Grottini Retail Environments, involves the design and construction of the spaces by following the guidelines of ASUS International, and adapting them to the needs of the dealers. Each ASUS Gold Store has been divided into different areas where the customer can experience ASUS technology and become the protagonist of a Fusion Brand Experience.
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New touchpoints to transfer the essence of an icon: ASUS ASUS is known throughout the world as a major player in the 3C market (Computers, Communication, Consumer Electronics). In addition to being the world's largest mainboard manufacturer, ASUS has progressively extended its business to the production of various high-tech products such as notebooks, video cards, optical devices, broadband server solutions, pocket PCs, LCD displays, mobile phones, and more… The new brand extension,...
- Year 2019
- Work started in 2019
- Work finished in 2019
- Client asus
- Status Completed works
- Type Showrooms/Shops
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