Princype | Studio Marco Piva

After winning an International competition, Studio Marco Piva has been commissioned to project a new residential building complex, in the broader context of the renovation of Via Principe Eugenio in Milan.

The project propose a modern architectural solution able to reestablish a continuity with the city’s public landscape and the other surrounding buildings, consolidating the relationship between the building and the public spaces.

Green terraces also re-connect to the historical tradition that characterizes Milan’s residences: large green terraces that are an integral part of the spirit of the house, as if to represent an extension of it.

Between the rigor of the rationalism and the expressive freedoms of a contemporary proposal, the new building will be a new focal point of the area.

Princype is a residential complex with a new and innovative concept, which draws inspiration from the excellence of Italian and international hotels, and translate it into an innovative and contemporary residential lifestyle.

The extreme attention to detail, with the selection of high-level finishes and materials, and the careful design of the space, bring to the scene environments that favor the maximum psychophysical well-being of those who live them.

The residence offers a wide variety of cuts and housing solutions that can reflect any type of need. Moreover, 3 different mood have been studied for the furnishing: Elegance, Contemporary and Limited Edition by Studio Marco Piva.

Abitare Co. has acted as broker agency for the project (90% of teh partments have just been sold) while Milano Contract District has partnered as a design platform to provide products and services related to home design, and also realised the concept of the exclusive store in Corso Sempione, designed to offer a preview of the future home.

The Princype residential complex represents a new example of sustainable urban architecture in a strategic area of the city of Milan.

This project is part of the redevelopment of a large urban area that had been abandoned for years. It is a prestigious residential complex, characterized by an innovative housing concept, inspired by the established experience of Studio Marco Piva in the hospitality trade and related services, to translate into an innovative, dynamic and highly functional residential lifestyle.

The attention to detail, with a particular selection of the materials for the building’s façade and interiors, reflects the work of Studio Marco Piva over the years: a continuous search for formal, functional and emotional aspects, which aims at creating new references of technical excellence, without ever losing sight of the human dimension of the project.

The new building will house an 11-storey residential complex and will be characterized by an iconic charm combining the rigour of rationalism with contemporary expressive forms to give new light to the Milanese housing panorama.

CLIENT: Fondo Leone, managed by DeA Capital Real Estate SGR

ADVISOR: RedBrick Investment Group

PROJECT

– Architecture & Fit Out

– G + 11, -3 underground

– 198 Apartments, 216 parking spaces, moto and bicycle parking

Private Parking, 135 Cellars, Roof Garden, Spa, Kids Area, Reception, 2 Meeting Rooms

PROJECT PARTNERS: AbitareCo, Milano Contract District, Tecma Solutions 

                                     Mpartner Srl, Ariatta Ingegneria dei sistemi Spa, Ceas Srl.

SITE AREA: 4785 sqm

BUILT UP AREA: 20.500 sqm