Virgin Voyages | The Scarlet Lady | Concrete Architectural Associates

In addition to proudly presenting an extravagant project featuring architecture, multiple bars and restaurants, a gym, a running track, two pools, a 360-degree lookout, the biggest sunbed in the world and more...

...we are most proud of designing our first-ever travelling project: The Scarlet Lady cruise ship for Virgin Voyages. Scarlet Lady is ready for her guests to arrive and will soon set sail in the Caribbean.

Three additional ships will follow the same blueprint; the second, called Valliant Lady, is almost ready to explore the Mediterranean.
 

Watch your inbox, next week more spaces revealed! Discover restaurant Razzle Dazzle on deck 6, the Gym & Tonic bar on deck 16, and restaurant the Test Kitchen on deck 5!
 

Concrete completely changed the blueprint of traditional cruise ships by adding an actual running track and a two-storey F&B pavilion as the beating heart of the Aquatic Club. The red loop  floats elegantly over the upper deck, and functions not just as a promenade, but also as a visual connection between the Perch at the very top of the ship and the Athletic & Aquatic Club on the decks below. It is the perfect spot to see and be seen.
 

" The Scarlet Lady is set to make waves, challenge preconceptions
and possibly make cruising cool. "

quote from the Wallpaper* article about virgin voyages

Athletic Club
Designed with the aesthetic of athletic social clubs of the past, our club incorporates not just an active Training Camp room and boxing classes, but also a basketball court and cold-pressed juice bar. The best of both wellness worlds just a few feet apart. The Athletic Club is where activity meets leisure, and sweat and support mingle. The club extends across both sides of the aft of the ship as an active outdoor lounge and adult playground. Topped by a sundeck, it features the largest daybed at sea as the perfect place on board to sunbathe or gaze at the stars.

Aquatic Club

With smooth curves and nautical details, the pool deck has the sophisticated glam of a contemporary superyacht. Whether you're looking for mornings spent sunbathing on one of the daybeds, or letting last night's choices fade away as you glide through the water — the pool club is a serene space for ultimate relaxation.

concrete is part of the Virgin Creative Collective, the team that designs all 4 ships, with their own dedicated spaces, and with the same goal to create an epic sea change... Part of this creative collection is Tom Dixon and Roman and Williams, Softroom in London, Work Architecture Company in New York, Knibb Design in Los Angeles, HKS Architects headquartered in Dallas, HL Studio and Pearson Lloyd.

The Scarlet Lady is ready for her guests to arrive and will set sail soon along the Caribbean. Three additional ships will follow the same blueprint, the second ship called the Vaillant Lady is almost ready to explore the Mediterranean.