Maryan Mehlhorn - Summer State of Mind by DFROST Retail Identity

Stuttgart / Germany / 2020

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For Watercult a concept for the seasonal use of the sports department in Breuninger Stuttgart was developed and realised.


The exclusive beachwear brand focuses on mix & match - this concept is continued by the modularity of the shop-in-shop system, which allows a great variety in the presentation of products.


Under the title "Holiday Shop", the colourful products are beautifully staged in a natural atmosphere, thus creating a sense of joy and excitement in the run-up to warm holidays. Through summery visuals, customers are taken into the brand's typical »Summer State of Mind«.

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    For Watercult a concept for the seasonal use of the sports department in Breuninger Stuttgart was developed and realised. The exclusive beachwear brand focuses on mix & match - this concept is continued by the modularity of the shop-in-shop system, which allows a great variety in the presentation of products. Under the title "Holiday Shop", the colourful products are beautifully staged in a natural atmosphere, thus creating a sense of joy and excitement in the run-up to warm holidays....

    Project details
    • Year 2020
    • Work started in 2020
    • Work finished in 2020
    • Client Maryan Mehlhorn
    • Status Completed works
    • Type Shopping Malls / Showrooms/Shops
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