AND.G Concept Store

AND.G Concept Store (Shijiazhuang) by DAS Lab Homogeneity in Diversity & Emotional Symbiosis China / 2019

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Project Name: AND.G Concept store


Project Location: The Mixc, Shijiazhuang


Interior & Installation design: DAS Lab (www.das-design.cn)


Principal designer: Li Jingze


Designer: Ivy Wu 


Owner: AND.G


Key materials: Sandblasted stainless steel, Terrazzo, Blue glass, Diatom ooze, Volcano, Wood grain cement board


Area: 180㎡


Design period: 07/2019-09/2019


Construction period: 10/2019-11/2019


Photographer: Shao Feng


Project description and drawings: DAS Lab


‘No man is an island, entire of itself; every man is a piece of the continent, a part of the main.’


 — John Donne


 


Substances are “symbolized,” interpreted, and screened by individuals, that reflects their feedback on practices in the world. Everyone is a part of the collective society and connects with the world, holding on his or her views. Conscious behaviors bring about the states of paralleling, opposition, merging and detachment, and immerse individuals into their internalized trajectories of movement.  


 


The whole space is regarded as a medium for brands to gather, we analyzed its essence — inclusiveness, trying to find out commonalities among contradictions. The cluster effect of individuals is realized in a linear manner to form an abstract and flat grid system. Through such a system, AND.G hopes to encourage distinctive individuals and independent brands to connect with their self-identity.


 


As conceiving the ideology of AND.G, "decentralization" is the presence of the concept yet a practical necessity. Brands are encouraged to radiate themselves while intersecting and penetrating each other, to create vague ‘boundaries’ of non-confusion. As opposed to adopting fixed circulation, AND.G links up the ‘points’ to form a ‘plane’ to inspire the customers to have an in-depth dialogue with brands out of intuition.


 


The purpose of re-examining the effects of contrast, integration, vagueness, and concentration that materials generated in the space, is not merely to pursue visual performance, but more importantly, to further bridge brands with art through creating a diverse yet homogeneous emotional context to convey brand declaration to the public.

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    Project Name: AND.G Concept store Project Location: The Mixc, Shijiazhuang Interior & Installation design: DAS Lab (www.das-design.cn) Principal designer: Li Jingze Designer: Ivy Wu  Owner: AND.G Key materials: Sandblasted stainless steel, Terrazzo, Blue glass, Diatom ooze, Volcano, Wood grain cement board Area: 180㎡ Design period: 07/2019-09/2019 Construction period: 10/2019-11/2019 Photographer: Shao Feng Project description and drawings: DAS Lab ‘No man...

    Project details
    • Year 2019
    • Status Completed works
    • Type Showrooms/Shops / Interior Design
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