Miele Experience Center | Momocca

The brands effort which is focused in taking care of their corporate image, is reflected in this retail interior design, of the well-known brand Miele. This time Momocca travels to Italy to give a unique touch to the Miele Experience Center in Rome.

In this project, the retail interior design is focused on improving and adapting the Roma Experience Center where, in addition to having a wide range of products, the brand offers workshops, presentations and even events. Therefore, this place needed to move the concept of “store” away from the sight and mind of the consumer.

This room is divided into three environments whose main theme is the Julia Collection. This way you can find a laundry room, a living room and a kitchen.

The passage from one room to another is determined by the furniture. The Julia sideboard is used as a space divider between the first and second rooms. The waiting room contains a large Julia shelf that completes the space without overloading it.