Etch Clock | johnny vaccaro

Time is an important aspect of our life. Time is running too fast and we underestimate the important moments. We would like to add a bit of magic to your important personal moments. ETCH is even giving a physical presence to time with the 3D numbers engraved in its membrane.

Moments are very unique, time can be expressed in mere numbers but actually it is much more! ETCH gives to time more importance.

Some events are happening only once and then are gone for ever... ETCH tries to mimic this reality with the vanishing effect of its display.

There are several ways to show information and in particular time. ETCH is proposing a new method exploiting a real 3D effect. With the digital world we are used to see 7 segments digits, graphical engraved or embossed fonts and in general displays and clocks everywhere. We wanted to blend in an unconventional way all these common experiences and be able to create a "wow effect" and surprise at every single minute.