Bice & Berta

Custom knitwear and excellent tailoring since 1992. Bergamo / Italy / 2019

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FORO Studio guided the Bergamo-based knitwear company Bice & Berta rebranding. The art direction project aimed to reach a target of younger people than the one Bice & Berta previously has.

The rebranding process has maintained the traditional strength of Bice & Berta, such as the handmade processes, the use of quality yarns and the tailor-made garments. At the same time, it added a touch of refinement and modernity to give the brand a prestigious allure.

FORO Studio also dealt with the creation of the catalogue's images, giving the garments a modern and youthful character but at the same time preserving the identity of the family brand.

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    FORO Studio guided the Bergamo-based knitwear company Bice & Berta rebranding. The art direction project aimed to reach a target of younger people than the one Bice & Berta previously has.The rebranding process has maintained the traditional strength of Bice & Berta, such as the handmade processes, the use of quality yarns and the tailor-made garments. At the same time, it added a touch of refinement and modernity to give the brand a prestigious allure.FORO Studio also dealt with...

    Project details
    • Year 2019
    • Work started in 2019
    • Work finished in 2019
    • Client Bice & Berta
    • Status Completed works
    • Type Graphic Design / Photography / Web Design
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