Showroom Archetype | Mors Architects

The company ARCHETYPE represents the world's leading manufacturers in Russia and solutions in the field of porcelain stoneware, quartz agglomerate and artificial stone.  The company always seeks for innovative materials and develops modern production solutions.

ARCHETYPE’s showroom & office is located organically in the territory of the ARTPLAY center. The building has load limits on the baring after the reconstruction, and one of our tasks was to distribute samples evenly throughout the expanse without overloading discrete areas.

The project is based on a detailed study of the business processes of the company and divides the space into four logical zones: storage of samples, meeting room, exposure and workflow. Multitasking space dictates furniture solutions that aren't bound to a certain workplace.

The ARCHETYPE brand is visualized as a simplified perspective image. Perspective is one of the everyday phenomena that surrounds us everywhere and has a huge impact on the perception of space. We maintained the perspective in the interior, representing the development and goals of the brand at the same time. The primary emphasis for the visitor is on full-sized samples of ceramics in different planes and at different lighting angles, so the floors and almost all walls are made of large-format porcelain stoneware.  Herewith, the main elements of the interior are items from new collections, thus the main range of colors is black and white. The hidden retractable system of expositors with 44 samples of porcelain stoneware retains minimalism in the interior and allows using space as efficiently as possible.