La Urbana | Álex Fernández Photography

Vigo / Spain / 2017

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In a central street of Vigo, an old place for the sale of fabrics that has been closed for more than 10 years is discovered by the future owners of one of the most specialized stores in motorcycling culture.


Paños Vergas, a place opened in the 70s and closed for 10 years, kept inside one of the best designed spaces of that time.
After the renovation and tuning of the premises where several elements were updated and the most worn out were painted, the new tenants gave life again to this wonderful space.


The result is a space that stands out for natural materials such as wood, arranged in horizontal slats on the ceiling, or the skin that covers incredible counters of the 70s. Wooden shelves that previously housed cloths and fabrics now show wonderful helmets from different brands of the world Cafe Racer.


At the entrance, a round niche hides a corner in which different products are shown, walking through the original tiles one feels back in time and marvels at the decoration of the premises, at the end of the store, after some leather armchairs and a central counter, a concrete formwork closes a staircase and discovers a small corner in which plates and photographs of the motor world are exhibited.


The facade is resolved with a stone cladding in which a glass is fitted that gives vision to a shop window from which the entire store can be seen, in the upper part the old poster of the original store is still maintained.


The interior is full of elements with which an enthusiast of the motor world feels amazed. Curiously placed we can not fail to be amazed by an old record player of the 70s, a crankshaft or a couple of motorcycles.


The shelves that previously housed multiple fabrics are now a sample of helmets of brands such as Bitwell, DMD or Bell among others, the counters echo different brands of gloves as well as stickers and small accessories to customize the motorcycle as fists.


One of the counters boasts the most specialized press in the biker world with magazines such as Sideburn, Moto Heroes, Revival of the Machine, Iron & Air or Esses and exclusive books such as The Ride of The Bike Exif or MOTO by Alberto García Alix.


The rest of the store is full of clothes, t-shirts, caps, gloves or leather jackets of brands as well known in this world of Cafe Racer as Deus ex Machina, El Solitario, Dickies, Thunders Love ...


In short, a shop to spend and be surprised with both architectural and decorative jewels and the type of products they sell.


Welcome to La Urbana, a store with soul.


 


[ES]


En una céntrica calle de Vigo, un antiguo local destinado a la venta de telas que permanece cerrado desde hace más de 10 años es descubierto por los futuros propietarios de una de las tiendas más especializadas en la cultura motorista.


Paños Vergas, un local abierto en los años 70 y cerrado desde hace 10 conservaba en su interior uno de los espacios mejor diseñados de aquella época.
Tras la renovación y puesta a punto del local en el que se actualizaron varios elementos y se pintaron los más desgastados, los nuevos inquilinos dieron vida, de nuevo, a este maravilloso espacio.


El resultado es un en espacio que destaca por materiales naturales como la madera, dispuesta en lamas horizontales en el techo, o la piel que forra unos increíbles mostradores de los años 70. Unas baldas de madera que antes albergaban paños y telas ahora muestran maravillosos cascos de diferentes marcas del mundo Cafe Racer.


A la entrada, una hornacina redonda esconde un rincón en el que se muestran diferentes productos, caminando por las baldosas originales uno se siente retroceder en el tiempo y se maravilla con la decoración del local, al final de la tienda, tras unas butacas de piel y un mostrador central, un encofrado de hormigón cierra una escalera y descubre una pequeña esquina en la que se exponen láminas y fotografías del mundo motorista.


La fachada está resuelta con un revestimiento de piedra en el que se encaja un vidrio que da visión a un escaparate desde el que se divisa toda la tienda, en la parte superior aún se mantiene el antiguo cartel de la tienda original.


El interior está repleto de elementos con los que un entusiasta del mundo del motor se siente maravillado. Curiosamente colocados no podemos dejar de asombrarnos con un viejo tocadiscos de los años 70, un cigüeñal o un par de motos.


Las baldas que antes albergaban múltiples telas ahora son un muestrario de cascos de marcas como Bitwell, DMD o Bell entre otros, los mostradores se hacen eco de distintas marcas de guantes así como pegatinas y pequeños accesorios para customizar la moto como puños.


Uno de los mostradores presume de la prensa más especializada en el mundo motorista con revistas como Sideburn, Moto Heroes, Revival of the Machine, Iron & Air o Esses y libros exclusivos como The Ride de The Bike Exif o MOTO de Alberto García Alix.


El resto de la tienda está repleta de prendas, camisetas, gorras, guantes o chupas de cuero de marcas tan conocidas en este mundo del Cafe Racer como Deus ex Machina, El Solitario, Dickies, Thunders Love...


En definitiva, una tienda para pasarse y dejarse sorprender con las joyas tanto arquitectónicas y decorativas como con el tipo de productos que venden.


Bienvenidos a La Urbana, una tienda con alma.

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    In a central street of Vigo, an old place for the sale of fabrics that has been closed for more than 10 years is discovered by the future owners of one of the most specialized stores in motorcycling culture. Paños Vergas, a place opened in the 70s and closed for 10 years, kept inside one of the best designed spaces of that time.After the renovation and tuning of the premises where several elements were updated and the most worn out were painted, the new tenants gave life again to this...

    Project details
    • Year 2017
    • Client La Urbana
    • Status Completed works
    • Type Showrooms/Shops / Book shops
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