Urbatek Showroom 2020 _ Grupo Porcelanosa | MUKA ARQUITECTURA

The two fundamental premises underpinning the development of this exhibition design centred on the potential and range of geometries, shapes, and possibilities offered by Xtone, and a desire to immerse the user in a new atmosphere that would transport them to an imaginary world full of ideas and possible projects.

Users wishing to discover new design and implementation opportunities for their project are looking for stimuli that will ignite their enthusiasm for the new architecture they are about to create in collaboration with professionals. That is why we need to go beyond a mere visual presentation of the material, the lifestyle, to go deep – by means of design – into an evocative world where they will be able to embark on their own sensorial experience. With this exhibition I wanted to show that Xtone is easily able to reach and even go beyond these boundaries. The premises of the design and construction are decided by the designer; the user; and the material, Xtone, which will accompany them every step of the way on this wonderful path to the creation of an architectural space.

This winding road aims to carry the user away from reality so that, somewhat disorientated, they agree to submerge themselves in the world of ideas and experiences lived by means of all the senses. Xtone uses the most state-of-the-art technology to convey to the user a project without boundaries not just in terms of ideas, but also implementation. Its large format – which can be tailored to the specific needs of each project through cutting and complex modulation – gives the designer great scope to make decisions about the end result, resulting in a material that serves as a global solution.