Ad Ha'Etzem Express
A young, vibrant design for a burger joint Israel
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Since 2012, Ad Ha'Etzem Exp, the fast-food-burger restaurant has been expanding over Israel rapidly and persistently. InsideOut Studio has taken part of this process from the very early stages of concept design and brand identity creation and has designed all 16 branches.
InsideOut studio had chosen a young, vibrant vibe to suit the young target clients of the chain. Although Ad Ha'Etzem takes its core concept from an American style burger joint, InsideOut Studio took it much further with raw, unprocessed materials, strong colors and a heavy use of wood and iron, making it a fresh and cool place to hang out at.
The food icons, the chain's symbols and unique language, which were created in collaboration with the company's graphic designers, are wisely placed within the branches, thus contributing to the brand's identity.
All furniture pieces are either custom made or specifically chosen for the chain and represent the young, fast-foody vibe.
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Since 2012, Ad Ha'Etzem Exp, the fast-food-burger restaurant has been expanding over Israel rapidly and persistently. InsideOut Studio has taken part of this process from the very early stages of concept design and brand identity creation and has designed all 16 branches. InsideOut studio had chosen a young, vibrant vibe to suit the young target clients of the chain. Although Ad Ha'Etzem takes its core concept from an American style burger joint, InsideOut Studio took it much further with raw,...
- Status Completed works
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