HRBT Architects designs Pop-up store

A bicycle Pop-Up store in Mexico City inspired on science fiction to reflect the power and energy of cyclism Mexico City / Mexico / 2020

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People for Bikes is a company that goes beyond supplying cycling products, they create a great cycling experience and their motto is "We sell quality of life". Created and managed by expert cyclists, and their vision is based on real experiences.


The Polanco Pop-Up store is an ephemeral pavilion which will last only 3 weeks, with a very short time to convey the brand ideals, generating a need to make a bold statement to transmit speed, energy and power, all elements of their e-bike line of bicycles.


The concept of the store was based on a Tron-like feel, a black space enveloped with light, recreating the grid within a limitless expanse, making a 40 sqm space feel much larger.


The material selection is simple, black steel, mirrors and light as our raw material, the e-bikes have a protagonic role by hanging in space.


The design is centered on the customer to experience a futuristic and innovative concept where time and space is not limited.

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    People for Bikes is a company that goes beyond supplying cycling products, they create a great cycling experience and their motto is "We sell quality of life". Created and managed by expert cyclists, and their vision is based on real experiences. The Polanco Pop-Up store is an ephemeral pavilion which will last only 3 weeks, with a very short time to convey the brand ideals, generating a need to make a bold statement to transmit speed, energy and power, all elements of their e-bike line of...

    Project details
    • Year 2020
    • Work started in 2020
    • Work finished in 2020
    • Main structure Steel
    • Client People For Bikes
    • Contractor HRBT
    • Status Completed works
    • Type Showrooms/Shops / Interior Design
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