Odeum | CTRLZAK

Following the Glass Pagoda exhibition during Salone del Mobile 2017, JCP returned to the grounds of Rho Fiera with Odeum, a metaphysical theatre showcasing the creations coming from its cosmos. JCP aims to transform normality, giving new meanings to objects of everyday life, in a fusion between art and design. JCP was created in 2015, by an idea of the architect Livio Ballabio. Brainchild of a radical think tank of creatives, the brand was developed in collaboration with CTRLZAK Studio, founded by Katia Meneghini and Thanos Zakopoulos. The creative direction was entrusted to them once again this year.

This year’s cosmic installation orchestrated by CTRLZAK, Odeum, was the setting for JCP’s new artifacts. Within a specially conceived setup, the exhibition took the form of a metaphysical theatre, transporting the visitor in another dimension through an intriguing game between light and shadow, where every object transformed itself, revealing new forms and unexpected functions.