Glass Pagoda | CTRLZAK

for JCP Universe Milan / Italy / 2017

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JCP is an eclectic brand that aims to change the design status quo in a revolutionary way. Brain­child of a radical think tank held in Milan in 2015, JCP was conceived by architect Livio Ballabio and is orchestrated by CTRLZAK studio. Using hybridization and a multidisciplinary approach as distinguishing features, the presented designs investigated the theme of time perception between physics and imagination. The crea­tions of the JCP universe are like contemporary artifacts that interpret notions of the past throu­gh new forms and technologies projecting them at the same time in a future dimension. With JCP a new extra-ordinary reality is taking shape; the past blends with the future and vice versa, in a continuous transformation. Katia Meneghini, Thanos Zakopoulos and the rest of CTRLZAK studio’s team are behind the art direction of the JCP universe for a second time.


At Salone del Mobile, the Glass Pagoda exhibition invited the visitor to enter into the abode of a traveller from the JCP universe. Multi-layered transparencies and metaphysic geometries guided the public in a parallel dimension through the JCP atmosphere and creations.

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    JCP is an eclectic brand that aims to change the design status quo in a revolutionary way. Brain­child of a radical think tank held in Milan in 2015, JCP was conceived by architect Livio Ballabio and is orchestrated by CTRLZAK studio. Using hybridization and a multidisciplinary approach as distinguishing features, the presented designs investigated the theme of time perception between physics and imagination. The crea­tions of the JCP universe are like contemporary artifacts that...

    Project details
    • Year 2017
    • Work started in 2017
    • Work finished in 2017
    • Status Completed works
    • Type Exhibition Design / Exhibitions /Installations
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