Freshlabels Berlin | Lenka Mikova

Client: Freshlabels, https://www.freshlabels.com/

Location: Rosenthaler Str. 50, 10178 Berlin, Germany

Usable floor area: sales area 117 m2 + facilities and warehouse

Project duration: 02-05 / 2019

Realization time: 04-06 / 2019

Author: Lenka Míková architects, http://www.lenkamikova.com

Address: Kamenická 5, Prague 7, Czech Republic

Principal architect: Lenka Míková

Contact: +420 604499097, [email protected]

Collaboration: Dominika Galandová, Jakub Herza

Realization: Ondrej Cech - Studio Griff

Realization of artistic parts: Branislav Laho - Freshlabels

Photography: Gabrielė Mišeikytė, http://www.gabrielemiseikyte.com

“The theme or imaginary concept of the interior has become “under construction” or, in a more general sense, incompletion. This theme responds to the very nature of Freshlabels – the Czech company represents different brands and their selection and assortment is constantly evolving. The big challenge was the limited time and budget, and then the original state of the space. The previous store had a pretty frantic interior with fake bricks on the walls, which could not be demolished. Therefore, we were looking for something to cover the large areas while creating a flexible system for displaying the goods on the walls. This led me to the idea of ​​using an ordinary plasterboard construction, but in a reverse way - the boards were used as the lower layer and in front of them supporting structures were placed that form a metal grid for the display of products. The common building materials in their raw state have a certain inherent poetics, the roughness of which fits well in the context of Berlin and its design scene. The cool metal grids on the walls are complemented by the furniture in the room made of raw MDF boards - which normally continue on to be veneered or lacquered, thus also carrying the notion of incompleteness. The main eye-catchers became the pink centre column at the front of the store and the cash register that is roughly wrapped with polystyrene to bring some softness to the interior. The next layer of the interior consists of mirrors, the game with reflections and vistas should once again support the impression of an unfinished space...”