Tommy Hilfiger x Lewis Hamilton - #challengelewis by DFROST Retail Identity

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An interactive game station was developed for the worldwide launch of the capsule collection feat. Lewis Hamilton, inviting customers to challenge the F1 star.


The #challengelewis activation idea was a huge hit, and not only with fans of motor sport.


The top prizes are limited edition collection pieces. How to win? Easy – shake the bottle and beat the champ!

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    An interactive game station was developed for the worldwide launch of the capsule collection feat. Lewis Hamilton, inviting customers to challenge the F1 star. The #challengelewis activation idea was a huge hit, and not only with fans of motor sport. The top prizes are limited edition collection pieces. How to win? Easy – shake the bottle and beat the champ!

    Project details
    • Year 2019
    • Work started in 2019
    • Work finished in 2019
    • Client Tommy Hilfiger
    • Status Completed works
    • Type Interior Design / Advertising
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