An interactive game station was developed for the worldwide launch of the capsule collection feat. Lewis Hamilton, inviting customers to challenge the F1 star. The #challengelewis activation idea was a huge hit, and not only with fans of motor sport. The top prizes are limited edition collection pieces. How to win? Easy – shake the bottle and beat the champ!
Tommy Hilfiger x Lewis Hamilton - #challengelewis by DFROST Retail Identity
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An interactive game station was developed for the worldwide launch of the capsule collection feat. Lewis Hamilton, inviting customers to challenge the F1 star.
The #challengelewis activation idea was a huge hit, and not only with fans of motor sport.
The top prizes are limited edition collection pieces. How to win? Easy – shake the bottle and beat the champ!
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- Year 2019
- Work started in 2019
- Work finished in 2019
- Client Tommy Hilfiger
- Status Completed works
- Type Interior Design / Advertising
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