HEYTEA at Zhengzhou Grand Emporium

Zhengzhou / China / 2018

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Project Name: HEYTEA at Zhengzhou Grand Emporium


Design Company: MOC DESIGN OFFICE (www.moc-office.com)


Chief Designers: Vivi Wu, Sam Liang


Design Phase: August 2018 – September 2018


Completion: November 2018


Location: Zhengzhou, China


Area: 250 m2


Materials: White lacquered aluminum sheet / Bamboo / Mirrored stainless steel


Client: HEYTEA


Installation Production: YOHO Art Studio


Photography: ArchiTranslator


HEYTEA at Zhengzhou Grand Emporium


Ink and Wash Impression in Dimension


As a traditional culture since Han Dynasty, tea drinking still plays an important part in Chinese people’s daily life. From the traditional Chinese tea ceremony to young people’s favorite tea drink brand HEYTEA, MOC DESIGN witnessed that traditional culture had stimulated many new forms as the advancement of the time.


In this tea drinking space, a modern approach, which is more related to young people, is employed to reshape Chinese traditional calligraphy and explore the possibility of calligraphy in the context of new era, achieving the high-level integration between the space design and HEYTEA's brand spirit.


Tea has inspired the literati for thousands of years.


Tea is not only an essential drink in the social occasions among Chinese ancient intellectuals, but also the spontaneous inspiration for ink and wash improvisation.


The medium for Chinese art of calligraphy is water and ink and it is particular about the rich spiritual core delivered in the simple lines, just like tea offering different tastes.


The basic element of calligraphy is stroke. The stroke, either dry or wet, strong or light, steep or gentle, carries significant meanings.


The design team vividly transformed ink-wash strokes in calligraphy into the art installation in the space.


With the white space as paper, the black bamboos are hung up in the air, just like the brush touch in a three-dimensional space.


As time goes on, new-style tea drinking extends the life of tea culture. Together with HEYTEA, MOC DESIGN worked to explore more possibilities to connect the traditional culture with young generations.

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    Project Name: HEYTEA at Zhengzhou Grand Emporium Design Company: MOC DESIGN OFFICE (www.moc-office.com) Chief Designers: Vivi Wu, Sam Liang Design Phase: August 2018 – September 2018 Completion: November 2018 Location: Zhengzhou, China Area: 250 m2 Materials: White lacquered aluminum sheet / Bamboo / Mirrored stainless steel Client: HEYTEA Installation Production: YOHO Art Studio Photography: ArchiTranslator HEYTEA at Zhengzhou Grand Emporium Ink and Wash Impression in...

    Project details
    • Year 2018
    • Status Completed works
    • Type Bars/Cafés / Interior Design
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