DDB Prague offices | B² Architecture

B² Architecture´s optical illusion colors creative agency office in Prague Prague / Czech Rep. / 2019

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The main design concept is based around anamorphic optical illusion. The visitors and employees are welcomed by company´s logo, painted light blue and white against a black lobby. standing form the specific vantage point, viewers see the filled in ‘B’ in its perfect form.


When moving forward to enter the space, the logo colors the interior offices completely and viewers realize the illusion was formed by color applied throughout the whole space.


Anamorphosis is a distorted projection or perspective requiring the viewer to occupy a specific vantage point to reconstitute the image.


Next design element is the stool wall by the entrance area. It´s a custom made wall designed to be a creative storage for a large number of stools.


When it´s time for a meeting or consultation, employees can easily pull a stool out and have a seat.


The stools are simple tabourets representing the letter B and come in the colours found in DDB’s logo.


War room – Brainstorming arena –is  the semi-circular yellow amphitheatre in the centre of the space. It has a glass partitios that can be used for writing down thoughts and ideas. The room can provide some privacy or darkness for screenings by closing the curtains.


An office landscape has been created to promote communication and teamwork with a mix of open spaces, retreats and collaboration areas. It also assures both transparency and discretion, enables rapid orientation within the space and reflects the agency’s creative character.


A cafeteria and lounge area has also been integrated into the space as the result of a staff workshop. With variable seating, it can be used for training, talks and internal workshops, while also serving as an internal meeting point for staff interaction.

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    The main design concept is based around anamorphic optical illusion. The visitors and employees are welcomed by company´s logo, painted light blue and white against a black lobby. standing form the specific vantage point, viewers see the filled in ‘B’ in its perfect form. When moving forward to enter the space, the logo colors the interior offices completely and viewers realize the illusion was formed by color applied throughout the whole space. Anamorphosis is a...

    Project details
    • Year 2019
    • Work started in 2018
    • Work finished in 2019
    • Client DDB Prague
    • Status Completed works
    • Type Offices/studios / Interior Design / Custom Furniture / Lighting Design / Graphic Design / Advertising / Furniture design / Product design
    • Websitehttps://b2architecture.eu/portfolio_page/ddb-prague-offices
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