Delvaux Roma

Rome / Italy / 2019

5
5 Love 1,396 Visits Published

Delvaux, the oldest fine leather luxury goods house in the world, has inaugurated a new Flagship store in the heart of the Eternal City, located in a historic building in the exclusive Piazza San Lorenzo in Lucina. This opening follows the one of the Milanese boutique, confirming the increasingly prominent role the Italian market is playing for the brand. The interior design project is by the studio Vudafieri-Saverino Partners - based in Milan and Shanghai - which has been responsible for the world concept of Delvaux boutiques since 2012: over 42 worldwide, of which 15 in Europe, 7 in Japan, 17 in the rest of Asia and 3 in North America. The concept uses the language of interior decoration to celebrate the Belgitude and creativity of the Maison in a different way for each city: this makes every Delvaux boutique unique in the world. The leit motif of the new flagship store is the Domus Romana: the boutique concept arises from the equivalence between the space plan and the layout of homes in ancient Rome. Delvaux collections are thus to be found in the Atrium, the Tablinum, the Peristilum and the Triclinum, in a space that recalls a modern Domus Romana. A succession of areas from public to more and more intimate: the result is a shopping experience that offers a progressive sense of exclusivity. On entering the boutique, the customer is welcomed to the first two splendid rooms of the "domus": the Atrium and the Tablinum, where an original Venini chandelier of the ‘70s is immediately noticeable. A very rare piece consisting of 500 crystal pendants in the shape of snowflakes of irregular section. The chandelier illuminates a precious inlaid, painted Italian game table, dating back to the seventeenth century, a decorative element worthy of a museum collection. The floor of the entrance, in precious Navona travertine marble, presents a lozenge pattern with brass inserts, giving a further touch of preciousness to the rooms. At the back is the Peristilum, the most private part of the Domus. The signature feature of this room is the building’s original white cross vaults. The columns are lined with a special wallpaper, designed by Vudafieri-Saverino Partners, in which the ruins of the Neoclassic artist Piranesi, are reinterpreted with a contemporary, pop vein, with a touch of irony. In the Rome Flagship Store, the iconic Delvaux wardrobe - whose forms, colours and volumes are reinterpreted differently depending on the store where is located - was revisited under the inspiration of the Baroque architecture of Borromini. A choice that, together with the use of a gold background, is a homage to the Eternal City. The elegant pale gold with glossy effect is also found on the walls decorated by the artist Filippo Falaguasta, which characterize the entire boutique. The shopping experience continues in the Triclinum, the dining room of Roman times that has been reinterpreted as a VIP Room: a space for a deeper relationship with visitors who want something special. Guests are welcomed by vintage sofas and armchairs upholstered in grey velvet and a 1950s’ FontanaArte coffee table. On the wall, bag templates dating back to the '50s form an abstract composition. The result is a store with a distinctive, warm and friendly personality, full of references and citations that lead guests to discover the collections as well as Delvaux’s belgitude.

5 users love this project
Comments
    comment
    user
    Enlarge image

    Delvaux, the oldest fine leather luxury goods house in the world, has inaugurated a new Flagship store in the heart of the Eternal City, located in a historic building in the exclusive Piazza San Lorenzo in Lucina. This opening follows the one of the Milanese boutique, confirming the increasingly prominent role the Italian market is playing for the brand. The interior design project is by the studio Vudafieri-Saverino Partners - based in Milan and Shanghai - which has been responsible for the...

    Project details
    • Year 2019
    • Work finished in 2019
    • Status Completed works
    • Type Showrooms/Shops / Interior Design
    Archilovers On Instagram
    Lovers 5 users