Solus Showroom Displays, London, Clerkenwell Design Week 2019 | ALEKSA studio

ALEKSA studio & Solus have collaborated on an array of window installations exclusively for Clerkenwell Design Week 2019. The imaginative creations designed by the emerging London-based architecture & design practice and installed in the Solus Clerkenwell showroom combine innovative tiles from Solus, special fabrications techniques and large format digital printing. ALEKSA Studio director, Aleksa Rizova, said: “Our key ambition was to create eye-catching installations showcasing Solus fabrications techniques and materials and how those can be utilised in an unconventional way to create dynamic wall screens and partitions. We used lots of colour and playful designs to draw people in and encourage them to interact with the installations.”

Taking over the showroom corner on Clerkenwell Road is SUSPENDED COLOUR. The display consists of nearly 600 individual ceramic tiles in 7 different pastel colours from Solus Carnival range. The tiles can spin 360 degrees creating a dynamic colour gradient display.

For the façade facing St John Street ALEKSA studio & Solus launched ILLUSION - a collection of bespoke printed porcelain wall tile designs that feature dynamic parametric patterns. The geometric textures and colour gradients were created by ALEKSA studio using digital design tools and were printed on full size porcelain slabs by Solus. The displays reveal the potential of large format digital printing and the endless variations possible using digital design tools for interior and exterior applications.

Stephen Baker, Commercial Director at Solus said: “Clerkenwell Design Week is one of our favourite events for architects, interior designers and design lovers in the world, and being a part of the Clerkenwell community it is so important for us to push the boundaries when it comes to this festival. We were so thrilled to work with ALEKSA studio on SUSPENDED COLOUR, which showcases the beautiful, rainbow hues of our stunning Carnival range, and ILLUSION - an exploration of bespoke fabrication and printing techniques.”

SUSPENDED COLOUR is Solus first ever interactive window installation and we were blown away by the transformative nature of the piece, especially with the way guests are able to twist and turn the rods, creating their own design. It created the perfect reason to snap a selfie in the showroom and generated a huge amount of social buzz throughout the festival.

With ILLUSION the team utilised Solus bespoke fabrication and slab printing service, taking an original design by ALEKSA studio and applying it to the surface of four monolithic wall tiles. The design proved incredibly popular, so much so that Solus hope to work with ALEKSA studio to create a brand new collection exclusively for Solus Clerkenwell.