Japs! cucina giapponese - Dante

Japs ē ramen Turin / Italy / 2017

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CONCEPT


Opposites rule: light and darkness create an ideal separation, so the same space can serve the two souls in Japs! – fast and slow. This was a 360° project that went from interior decor to branding, connecting every aspect: for example, the decorative motif in the logo became a graphic and architectural element, in a relationship of perfect symmetry between image and architecture. Now each Japs! restaurant offers a different Japanese specialty, effectively connoting the chain’s different venues and sparking clients’ curiosity.



DEVELOPMENT



Stone and wood make Japs! restaurants cozy and elegant, so clients feel welcome and stay longer. In the area closer to the entrance, darker colors and wider use of hard materials were designed for informal and quick meals, without table service. Moving beyond, a second area is dominated by light and the wavy rhythm of a blond wood box, welcoming clients who seek a more comfortable and relaxed experience. Within the cohesive decor format, the highlights are the massive counter, shared table for quick meals, and dark panels with watercolor and iridescent hues, created with viroc – an innovative mixture of cement and wood particles.

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    CONCEPT Opposites rule: light and darkness create an ideal separation, so the same space can serve the two souls in Japs! – fast and slow. This was a 360° project that went from interior decor to branding, connecting every aspect: for example, the decorative motif in the logo became a graphic and architectural element, in a relationship of perfect symmetry between image and architecture. Now each Japs! restaurant offers a different Japanese specialty, effectively connoting the...

    Project details
    • Year 2017
    • Work started in 2017
    • Work finished in 2017
    • Status Completed works
    • Type Bars/Cafés / Restaurants / Interior Design / Custom Furniture / Graphic Design / Furniture design / Product design / Building Recovery and Renewal
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