The Light That Attracts Us: Nocturnal Animals

‘The Light That Attracts Us: Nocturnal Animals’ is a debut project for Fuori Salone by interior design trio ZeroCollective - Savina Radeva, Egle Skuodaite and Aleksandra Ivanova. The designers collaborated to create an installation particularly tailored to the atmosphere of the location - a tribute to Bar Bah, to Isola district and to Milano.

Inspired by the unique social and cultural mix of Isola’s nightlife, a district buzzing with bohemian vibeand creativity, the designers created a graphic piece using neon lights - flexible Ledkia LED neontubes, to attract the ‘nocturnal’ clients of the venue and to establish a transversal meeting point. The illuminated art looks like distorted chaos when you see it from the street but it all resolves into a per-fect 3D image when you reach the intended vantage point - the front door of Bar Bah.

The interaction between the Isola neighbourhood and Bar Bah is highlighted by the collection ofreflective panels that constitute part of the installation. The slightly distorted images of Isola’s citysca-pe, photographed by the designers themselves, are printed on 3mm Dibond panels and finished with dichroic film provided by the Italian brand Adesivi Sicurezza. This part of the installation seeks toevoke the world of comic books and superheroes to enhance the urban character of venue.