Persian Idea Fashion center | AsNow Design

Persian Idea Fashion center (2018)

Client: Persian idea studio

Location: gheytariyeh, Tehran

Type: office & Showroom

Area: 1400 m2

Persian Idea Fashion and Clothing Design Center was established with the aim of professional clothing business. The 4-story building of the project is located on Shariati Street, each floor area of ​​350 square meters. The physical program of the project has been implemented by distributing the related functions in each floor: the first floor is devoted to educational and seminar spaces, the second floor for filming and media, the third floor for design studios and the fourth floor dedicated to management and showroom.

Considering the employer's goals of designing Iranian dresses and emphasizing the modern display of Iranian identity, the design of the Persian Idea Fashion Center is inspired by Iranian triangular geometry, often decorated with knots and Mogharnas. By analyzing these works, modern abstract forms have been made, with the utmost endeavor to make them worthless.

The use of hexagonal and triangular forms has exceeded the pattern in the walls and is used as much as possible in details and furniture. Extending the idea of aesthetic and visual issues to functional issues has created an integrated environment in harmony with the original idea.

The blue color, as the corporate identity of the organization, is often used in overglazed glass walls and to some extent in furniture. Embossed glass not only reflects the light and brightness of the spaces, but also allows for notes and design drawings.