Informa Office | DUBBELDAM Architecture + Design

Informa Canada produces and manages over 45 annual conferences, trade and consumer shows in the construction, design, craft, art, real estate, and furniture sectors, including the Interior Design Show, IIDEXCanada, the Artist Project and Fan Expo. The fit-up for Informa’s expansion into one of midtown Toronto’s Class A office buildings comfortably accommodates 110 employees in a 16,000 s.f. floorplate. The company’s department teams are divided into quadrants representing the different sectors, which are visually identified by bold colours accents in the workstation furniture and wall graphics. In the elevator lobby a directional graphic in the company’s brand colours directs guests to the reception area where a mural by local artist Mike Parsons depicts themes from some of Informa’s exhibitions. The workstations are located around the perimeter to provide access to views and natural light. Private offices and meeting rooms have glass partitions to allow for borrowed light in adjacent interior spaces.

A fresh material palette of light woods and deep hues of blue in the furnishings and linear carpet incorporate Informa’s brand colours and contrast with the white walls and workstation furniture. Similarly, in the communal kitchen splashes of colour from the furniture and light fixtures offset the neutral grey cabinetry and countertop. The result is a space that successfully communicates Informa’s brand and its transition from a disconnected and poorly lit environment to an open workspace flooded with light in a layout that reflects the creativity and collaborative nature of their process.