Natuzzi Showroom

Tripoli / Libya / 2014

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The philosophy behind the design of the Italian well-reputed Natuzzi showroom reflects the saying less is more, where the design team showed less to enhance on more sophisticated interiors and showcase spaces celebrating high end products. The use of concrete on a white background calls for attention to the glass showcased parts of the mass, which is where these valuables are displayed. And is aimed to distinguish between bare, basic building materials and treated, covered or decorated ones as the block work plastered and painted in White. The mass in general is bold and calls the viewer to enter through a grand, full height wooden entrance and view more of these luxurious, well-designed pieces of furniture.
 
The credible client chose Terrace D.S. to be the lead architect trusting and believing in the design philosophy followed and the architects were faced with the challenge of satisfying a selective client to create a chain of showrooms all over the world with similar concepts and even more interesting minimalism/bold elements.
 
The design concept of the four floors showroom has now turned into reality and the building is currently celebrating its distinct presence within its context. By handing over this project, Terrace D.S. not only added another successful project to its portfolio but yet a satisfied client.
 
The built up area was 1275sqm and is located in Ben Ashour, Tripoli, Libya. Below are some rendered images showing the well thought of design.
 
 
 

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    The philosophy behind the design of the Italian well-reputed Natuzzi showroom reflects the saying less is more, where the design team showed less to enhance on more sophisticated interiors and showcase spaces celebrating high end products. The use of concrete on a white background calls for attention to the glass showcased parts of the mass, which is where these valuables are displayed. And is aimed to distinguish between bare, basic building materials and treated, covered or decorated ones as...

    Project details
    • Year 2014
    • Work finished in 2014
    • Client Natuzzi
    • Status Completed works
    • Type Showrooms/Shops
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