291 HOTEL

London / United Kingdom / 2017

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291 Hotel is a boutique hotel studied for the MStay group of Hotels of London, where two mockups were presented, greatly differentiated in style and colour. The choice of having two styles is part of the marketing strategy to offer to our clients two different but ideal envorinments.


Minimalist but functional design approach of DRA&U is driven by consumer feedback – with a big emphasis on intelligent use of technology coming from both younger and business travelers in particular.

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    291 Hotel is a boutique hotel studied for the MStay group of Hotels of London, where two mockups were presented, greatly differentiated in style and colour. The choice of having two styles is part of the marketing strategy to offer to our clients two different but ideal envorinments. Minimalist but functional design approach of DRA&U is driven by consumer feedback – with a big emphasis on intelligent use of technology coming from both younger and business travelers in particular.

    Project details
    • Year 2017
    • Status Completed works
    • Type Hotel/Resorts
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