Betulla Boutique

Rome / Italy / 2010

15
15 Love 775 Visits Published

The Betulla store is a wide space where fashion meets architecture. Clothes, colors and materials all melt in order to create a magic flair that reminds of northern lands. Grey concrete and rough wood, cover the walls while contrasting with the floor’s total white. Clothes are hung on an iron structure and look like precious sculptures emphasised by the rough walls veneering.


 


Betulla è un ampio spazio dove la moda incontra l’architettura. Abiti, colori e materiali si fondono per dare vita ad un’atmosfera magica che richiama lontani territori nordici. Il grigio del cemento ed il legno grezzo trattato a calce, rivestono le pareti creando un forte contrasto con il bianco totale del pavimento. I vestiti sono appesi ad una struttura metallica che li rende del tutto simili a preziose sculture stagliate contro la texture dei muri.

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    The Betulla store is a wide space where fashion meets architecture. Clothes, colors and materials all melt in order to create a magic flair that reminds of northern lands. Grey concrete and rough wood, cover the walls while contrasting with the floor’s total white. Clothes are hung on an iron structure and look like precious sculptures emphasised by the rough walls veneering.   Betulla è un ampio spazio dove la moda incontra l’architettura. Abiti, colori e materiali si...

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