Fire Artisan Pizza | Josh Hissong

Coeur d'Alene / United States / 2011

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The idea behind Fire started when three men wanted to create something unique that spoke to the heart of the Pacific North West. The ruggedness of nature and the grit of the urban areas, mixed with clean, modern materials. To capture both of these styles in a small lake town in Northern Idaho, HDG and the clients tasked photographer Jed Conklin to spend 24 hours in Seattle and capture all the grittiness of the urban city. These photographs are displayed in all of the Fire Artisan Pizza restaurants around the Inland Northwest.


To create juxtaposition with the rugged and grittiness of the existing building, the designers opted for clean and sexy lines for the furniture to bring in the contemporary vibe of urban areas. With white silestone counters, polished concrete floors, and the existing old, beat up brick, the design came together.


The furniture was custom built with a sleek orange-red color on all of the benches and white birch firewood for the tables. Bent steel was used for the reception area and the photos that Jed Conklin took for inspiration of the space were mounted on white sheet rock boxes so the pictures hovered off the wall an additional four inches. 


The goal of the project was to get something completed that had the looks that it had been there for a really long time, but clever enough that every time you walked in to the space you discovered something new.


The floor plan was simple. The clients wanted every guest to be able to see out to the beautiful downtown street, as well as being able to see their meal being cooked in the display kitchen. It was important to the owners that everyone had the same experience while in the restaurant.


This project won HDG Architecture the Cosentino Group’s International Award for Best Use of Silestone in 2012.

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    The idea behind Fire started when three men wanted to create something unique that spoke to the heart of the Pacific North West. The ruggedness of nature and the grit of the urban areas, mixed with clean, modern materials. To capture both of these styles in a small lake town in Northern Idaho, HDG and the clients tasked photographer Jed Conklin to spend 24 hours in Seattle and capture all the grittiness of the urban city. These photographs are displayed in all of the Fire Artisan Pizza...

    Project details
    • Year 2011
    • Work started in 2011
    • Work finished in 2011
    • Client Fire Artisan Pizza
    • Status Completed works
    • Type Urban Furniture / Restaurants / Interior Design / Custom Furniture / Photography / Urban Renewal / Furniture design
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