American Greetings Creative Studios World HQ

Cleveland, Ohio / United States / 2018

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[ENG] - A new headquarters reinvigorates the business and attracts creative employees to this greeting card company. With a rich history dating back to 1905, American Greetings sought a new headquarters that would carry the business into the next century. After deciding to relocate its 1,600 employees from Brooklyn to Westlake, Ohio, the company looked to CallisonRTKL to design a facility that would be an expression of their corporate culture and character, with both a deep respect for the American Greetings history and a view to the future of the industry.


At over 60,000 sqm, the new headquarters is a truly modern workplace with space for offices, meeting rooms, photo studios, showrooms and a large courtyard. The location blends seamlessly with nearby shopping, dining and residential areas, making this fourth-generation, family-run corporation an integral part of the community.


Three Bell suspended lamps in the biggest size light up the main hall and have been chosen in red colour like the red rose in the company’s logo.


[ITA] - 


Un nuovo quartier generale che rinvigorisca il business ed allo stesso tempo attragga nuova forza creativa verso questa azienda di biglietti d’auguri. Con la sua storia, che ha origine nel lontano 1905, American Greetings cercava un nuovo headquarter che potesse traghettare il business nel nuovo secolo. Dopo aver deciso di ricollocare i suoi 1.600 impiegati da Blooklyn al Westlake in Ohio, l’azienda ha contattato Callison RTKL per progettare un complesso che fosse espressione della propria cultura e del proprio carattere aziendale, allo stesso tempo era necessario che rispettasse la storia di American Greetings e mantenesse uno sguardo rivolto al futuro.


Con i suoi 60.000 mq, il nuovo headquarter è un workplace veramente moderno con gli spazi adatti ad ospitare: uffici, sale riunioni, studi fotografici, showroom e un enorme giardino. La posizione, vicina ad aree residenziali e commerciali, rende questa azienda familiare, capitanata dalla quarta generazione, perfettamente integrata con la comunità.


Tre lampade a sospensione Bell nel loro diametro più ampio illuminano la hall principale e ricalcano il colore della rosa rossa, logo storico dell’azienda. 


Credits:


American Greetings Creative Studios world headquarters www.americangreetings.com


Progetto a cura di: CallisonRTKL Inc. http://callisonrtkl.com/ and Bialosky http://www.bialosky.com


Foto a cura di: Paul Warchol Photography http://www.warcholphotography.com/


Project Size: 660,000 SF

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    [ENG] - A new headquarters reinvigorates the business and attracts creative employees to this greeting card company. With a rich history dating back to 1905, American Greetings sought a new headquarters that would carry the business into the next century. After deciding to relocate its 1,600 employees from Brooklyn to Westlake, Ohio, the company looked to CallisonRTKL to design a facility that would be an expression of their corporate culture and character, with both a deep respect for the...

    Project details
    • Year 2018
    • Work finished in 2018
    • Status Completed works
    • Type Corporate Headquarters
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