ARMSTRONG DLW Fair Stand - The Relevation of Sustainability

Munich / Germany / 2015

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The revelation of sustainability - Sustainable brand staging –


Colorful and shining – that is how the creative heads Bochmann and Tandawardaja from Stuttgart based architecture company SOMAA. present Armstrong DLW, a flooring manufacturer at the BAU 2015 in Munich. Together with tat.sache GmbH the architects created a spatial concept, which presents the sustainable world of natural floors.
The spatial concept of SOMAA. is based on the idea of a tree with its natural cycle of growth and decay, thereby highlighting the sustainability of the showcased products. The outer shell of the stand reminds the visitor of a lose, fresh and shining leafage in its different colors, consisting of linoleum covered sketchbooks that can be taken away by the fair guests. Hereby the inner part of the stand is gradually revealed. The concept demonstrates sustainability at its best – the whole shell can be used as a sketchbook for creative ideas afterwards.


The inner part of the stand resembles the abstract image of a cut tree. Like annual rings of a tree, dynamic lines consisting of the various designs of Armstrong’s „Na- turecore” cover the whole stand surface. At the same time they represent the product and its sustainability approach.

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    The revelation of sustainability - Sustainable brand staging – Colorful and shining – that is how the creative heads Bochmann and Tandawardaja from Stuttgart based architecture company SOMAA. present Armstrong DLW, a flooring manufacturer at the BAU 2015 in Munich. Together with tat.sache GmbH the architects created a spatial concept, which presents the sustainable world of natural floors.The spatial concept of SOMAA. is based on the idea of a tree with its natural cycle of growth...

    Project details
    • Year 2015
    • Work started in 2015
    • Work finished in 2015
    • Status Completed works
    • Type Trade Fair Centres / Exhibition Design / Interior Design / Custom Furniture / Lighting Design / Exhibitions /Installations / Warehouses / Furniture design / Product design
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