Tokyo Fashion Museum | DRA&U

Tokyo is a true global city, an economically developed reality where our contemporary is firmly rooted in a past of unassailable knowledge. The Fashion Museum project required a careful study of fluidity of movement between real and virtual space.

The concept of our project examines the work of the fashion designer Issey Miyake in the eighties which presented a line of apparel innovation. Miyake reversed the principles for the realization of a pleated dress, creating new artifacts that combined organic materials, shapes and features.

Starting from the same concept we developed the functions and services of the building in relation to a rotation and a translation of the volume of the tower. In this way we give rise to an organic form, unique for each level of the museum. The result is the building’s “gold” coating of aluminum, an elegant evening dress boldly eccentric in shape and color capable of a strong visual impact in the skyline of the city. “The clothing” is enhanced by accessories that process data and provide services. Clothes and accessories are filled with bits that give life to a body in continuous relationship with the world. The terraces have been designed in a way that urban catwalk protruding LED wall 5 feet high projects the parades that take place within the building.

We paid special attention to electronic systems and bio-technology to make the tower a suitable building. The physical structure is complemented by software for the overall management of the building, which is  capable of automatic updates.