YI.J CHENG Jewellery Showroom

Rather stand here side by side than standing somewhere else to admire Shanghai / China / 2016

0
0 Love 2,700 Visits Published

The charm of jewelry lies in its potential to hone rough and crude materials. Design and brand packaging make them exquisite and full of creativity, being elegant, pure, clean and full of sense of beauty.


The proprietor YIJ-CHENGJewelry is such a spiritual designer who follows her heart. In the complex world, she automatically filters numerous information. Whenever seeing a raw material, she will come up with natural forms. There’s no ostentatious sense of splendid jewelry; instead, it’s willful application of the material. Hence, while designing, she gives people a carefree “flowing feeling”.


Likewise, we follow our heart to build such a Pandora’s box for her. We abandon the spacious and transparent space and use light curtain to isolate the external complexity; we give up gorgeous and high-profile materials and regard grey wall as the background. Only the dark green marble reflects the sparkling gloss under the light; there’s no traditionally defined elegance and grace. Instead, a flatulent red-lip sofa lights up the entire dark space, accompanied by golden furniture display, thus making the space amid vintage and modern atmosphere. In terms of space, arcs are used to separate spaces, taking on a smooth sense of rhythm. Light curtain is used to separate the arcs to create a fine sense of ethereal conception; the arc-shaped rest area dominates the entire space to build a comfortable and easy sense. It’s like rough stone of purple crystal whose gloss can be known only after it’s opened. Also it’s like the proembryo of malachite whose splendid texture can only be viewed only after it’s cut. Only congenial friends can obtain such treasure.


It’s hard to find a congenial friend. Instead of blindly chasing after brands, it’s better to follow your heart. Come here, sit side by side, have a heart-to-heart conversation, look for your right gem and find the true self that’s missing in you.

0 users love this project
Comments
    comment
    user
    Enlarge image

    The charm of jewelry lies in its potential to hone rough and crude materials. Design and brand packaging make them exquisite and full of creativity, being elegant, pure, clean and full of sense of beauty. The proprietor YIJ-CHENGJewelry is such a spiritual designer who follows her heart. In the complex world, she automatically filters numerous information. Whenever seeing a raw material, she will come up with natural forms. There’s no ostentatious sense of splendid jewelry; instead,...

    Project details
    • Year 2016
    • Work started in 2015
    • Work finished in 2016
    • Client Yi.j Cheng
    • Status Completed works
    • Type Showrooms/Shops / Interior Design
    Archilovers On Instagram