Regina Miracle

Hong Kong / China / 2017

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Regina Miracle is a fast-growing Asian brand creating simple, elevated essentials that provide comfort and optimal support for the modern girl. It roots in quality, integrity, and technological innovation. Area-17 designed the concept for the brand’s new stores drawing inspiration from the product itself and its target: a simple, homelike, and comfortable environment, which at the same time conveys an idea of a contemporary femininity and dynamism.


The wooden furniture retains the same allure of a relaxed comfort that is the hallmark of any Regina Miracle product. Pink details add a playful, glamorous touch. Fitting rooms enhance this interplay, rethinking with style and irony a crucial space within the shopping experience. The display guarantees maximum efficacy and a neat yet attractive products’ presentation, simplifying clients’ browsing and suggesting matching outfits.
Custom-made furniture hints to sport culture as well, especially the rings-like displayers and the board running high along the store perimeter. Here, other core values become explicit: performance, dynamism, comfort, essentiality. Boards also carry the communication about products, leading the choice of clients increasingly conscious of their purchases.

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    Regina Miracle is a fast-growing Asian brand creating simple, elevated essentials that provide comfort and optimal support for the modern girl. It roots in quality, integrity, and technological innovation. Area-17 designed the concept for the brand’s new stores drawing inspiration from the product itself and its target: a simple, homelike, and comfortable environment, which at the same time conveys an idea of a contemporary femininity and dynamism. The wooden furniture retains the same...

    Project details
    • Year 2017
    • Work finished in 2017
    • Status Completed works
    • Type Showrooms/Shops
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