Department store Gerngross | LOVE Architecture and urbanism
Refurbishment and relaunch of an Austrian traditional departement store Vienna / Austria / 2010
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Gerngross, a Viennese shopping mall rich in tradition, had gotten a bit worn around the edges and needed some renovations.
The essential goals of this modernization project were to significantly improve customer orientation, transparency, openness, and the staging of retail space, as well as to create new lines of sight and to improve the building exterior by creating a nearly logo-free façade.
The renovation had to be carried out without interfering with the commercial operation of the shopping mall and without altering the existing structure (statics, floor slabs and infrastructure).
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Gerngross, a Viennese shopping mall rich in tradition, had gotten a bit worn around the edges and needed some renovations. The essential goals of this modernization project were to significantly improve customer orientation, transparency, openness, and the staging of retail space, as well as to create new lines of sight and to improve the building exterior by creating a nearly logo-free façade. The renovation had to be carried out without interfering with the commercial operation of...
- Year 2010
- Work started in 2008
- Work finished in 2010
- Main structure Mixed structure
- Client DEKA Immobilien Investment GmbH
- Status Completed works
- Type Shopping Malls
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