Unindustria Headquarters | Paolo Bornello

The heart of the project is what needs to be communicated and how: in this sense the image targets a typical member of Unindustria, to convey feelings and emotions of reassurance and professionalism as well as innovation and expertise, as consultants to the entrepreneur in Treviso, who is dynamic yet traditionalist. This is all condensed in the fundamental concept of Domesticity: in this sense the project must seek a synthesis and balance between the adoption of characteristics and materials typical of domestic life (wood, natural stone, etc.) together with the functional specificities of office life and consequently of the specific working organization requested by Unindustria (individual offices grouped in departments). By domesticity we mean the personalization of the spaces (distinguished by hierarchic levels of functionality, representative importance and chain of command), focusing on the dynamics of representation and the public-private reception on the one hand, and to the horizontal and vertical working dynamics between the management and employees and the collaborators on the other.