Rösch Fashion | HEIKAUS Architektur GmbH

Those looking for the perfect outfit for sleep, sports, beach and home have been able to find it in Platzgasse, Ulm, since October 2017. In a dedicated shop design, Rösch Fashion now presents its homewear and swimwear collection.

The modern and yet classical store furniture skilfully reflects the company's motto: Customers of the fashion label can find "the pure art of wellness" on a store area of 70 m2 with a dedicated cashbox. That is what is special about this place: Rösch presents itself in a dedicated store there.

The goods are optimally displayed in a clear space, colour and material concept here. Materials and colours have been tastefully combined in a classical and elegant manner.

The colours of anthracite and mustard yellow are predominant. Elaborately cassetted wall elements are one of the most distinctive design elements of the new HEIKAUS design concept. Swimwear and homewear products are presented decoratively as well as functionally in front of it on unobtrusive champagne-coloured metal frame presenters. The dark rear walls brilliantly display the colourful fashion in this. The goods presentation is broken up by plastered wall segments that can be used for goods presented suspended or folded in combination with shelves and stainless steel frames.

The anthracite used, the concrete look and the stainless steel elements harmonise with the high-quality fishbone parquet in a light oak look.

The cash register counter is the absolute eye-catcher at the front of the store. Like a platform, the cash counter of grey Metrotiles tiles is framed by mustard-coloured velvety curtains. Ceiling spots on the completely black store ceiling support this special presentation.

Further mustard-yellow elements are the velvety, cubic seat in the middle area, and the small round stools in the changing rooms. Palm-tree wallpapers set an additional visual accent there. "The pure art of wellness" can be found in every detail of the new Rösch fashion store design.

The extravagant inner furnishings take up comfortable elements and materials that correspond to the product groups. The dark anthracite of the solid wood segments is opposed to the plastered concrete surfaces on the walls and shelf elements, as well as the delicate metal presenters in champagne. Skilful interior design - refined, modern, extravagant as well as pleasantly harmonious, soft and cosy. Rösch art of wellness!