ON REPEAT | Universal Design Studio

Universal Design Studio has unveiled its first public architectural pavilion for London Design Festival, a standalone project in collaboration with London-based co-working company, The Office Group (TOG).
The concept for On Repeat was born from the ability of visual pattern and physical repetition to induce a state of mind known as ‘open awareness’; a form of attention achieved by the repetition of manual tasks which allow the mind to wander and creative thinking to flourish.
The pavilion’s form physically manifests repetition in its architecture but also through a collaborative installation of hundreds of paper forms, the components of which require manual assembly by visitors over the course of the festival.

Throughout London Design Festival, On Repeat is home to a programme of free events and workshops that explore the power of frequency and repetition, designed to give visitors the opportunity to temporarily depart from everyday work life and reach a free-flowing mind-set. Activities that are currently being hosted during the week are engaging visitors in an array of repetitive manual tasks, from sushi making to meditative breathing to woodcutting, while a series of talks investigate the impact of repetition on our brains, bodies and lives.

On Repeat is now open to the public until Sunday 24th September.