PEACEBIRD RUNWAY | ON DESIGN STUDIO

Runway for a women fashion brand. Temporary installation. Ningbo / China / 2016

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Welcome to a battle of two worlds.


A state in which two distinctively different worlds are put interconnected to each other. Guests enter a world in decay but are constantly reminded of the ‘other’ world which is visually present within eye sight.
As the guests enter and progress throughout the journey they seamlessly transition between worlds and enter a state of perfection.


Dark, chaotic and mysterious are words that define world 1: A Crumbling World.
Visual, organized and bright are words that define world 2: A Perfected World.


The first space guest enter (The cocktail area) is dark and feels hostile. A pattern on the ceiling emits light in a disorganized way. A lighting box above the entrances gives guests a direction. A light curtain gives a clear distinction and brings the guest in a second space (The Main Hall).


In the Main Hall, there is a clear contrast between the two worlds. The models and Peacebird fashion traverse between the two worlds on a catwalk which is seemingly falling apart. Guests take place on islands floating above the world which is in destruction. A framework of light floating above the catwalks gives a sense of organization and orientation leading towards the gates in which the fashion models and enter/exit the space. A continuous light strip notifies the guests a Perfected World is overtaking them.


2016 Peacebird fashion show is a journey. A process from a disorganized world into a perfected world.
Spaces are designed successively and strengthen the story.
The show brings you towards perfection.

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    Welcome to a battle of two worlds. A state in which two distinctively different worlds are put interconnected to each other. Guests enter a world in decay but are constantly reminded of the ‘other’ world which is visually present within eye sight.As the guests enter and progress throughout the journey they seamlessly transition between worlds and enter a state of perfection. Dark, chaotic and mysterious are words that define world 1: A Crumbling World.Visual, organized and bright...

    Project details
    • Year 2016
    • Work started in 2016
    • Work finished in 2016
    • Status Completed works
    • Type Exhibitions /Installations
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