THE FERRARI HEADQUARTERS IN SHANGHAI | Fabio Mazzeo
SHANGHAI, CHINA Shanghai / China
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THE FERRARI HEADQUARTERS IN SHANGHAI
A dynamic line of bright red walls, accompanying customers along a flowing pathway full of attention-grabbing episodes that narrate one of the most beautiful Italian stories ever told: the story of Ferrari.
Present and future co-exist in this space through striking images reproduced on a large LED wall at the entrance and on a six-metre-long sculptural work of art, created with a mixture of techniques, recalling the icons, values and successes of the great Ferrari adventure in a thrilling collage.
Further along is a display stand reproducing the Fiorano circuit with scale models of the latest Ferraris positioned along a three-dimensional steel ribbon.
The itinerary culminates in the room dedicated to personalizations, where Exclusiva has designed an object to bring the composition of this exciting set to a conclusion: a large oval in reflective steel installed in the ceiling and equipped with a lighting system specially designed to enable customers to enjoy the experience to the full.
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Fabio Mazzeo
Principal Architect
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EXCLUSIVA
General Contractor
THE FERRARI HEADQUARTERS IN SHANGHAIA dynamic line of bright red walls, accompanying customers along a flowing pathway full of attention-grabbing episodes that narrate one of the most beautiful Italian stories ever told: the story of Ferrari. Present and future co-exist in this space through striking images reproduced on a large LED wall at the entrance and on a six-metre-long sculptural work of art, created with a mixture of techniques, recalling the icons, values and successes of the great...
- Status Completed works
- Type Business Centers / Corporate Headquarters / Showrooms/Shops / Interior Design
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