MANIERA | kusukusu inc.

We have done shop branding, interior and graphic design for this hair salon.

Concept

There are almost too many hair salons in any areas in Japan. Each shop has its own value such as technique or coupons...what we focused on is to provide a special experience to women at the salon.In order to make our salon special, we have tried something unusual with herbal tea, shop card, or uniforms.It is a completely private space where the owner does everything from counseling and washing your hair to cutting and styling. Because the only owner does everything for you, we can accept only 3 customers a day.

A Special Space Decorated with Planting

We have made a cutting room with planting as if you were in a forest. The plants chage each time a customer visits the shop, and the seasonal plants and flowers will be decorated.

Furniture Like a Fashion

We have selected the textile from minä perhonen for the seats of the counseling chairs to make a delightful atmosphere. The textile changes its shape and expression as you use.

Molecule Pendant Light by IDEE

“Molecule” has an unique form that imitated molecules. It is small but gives spice to the room.

“Assurance” as a Branding Factor

We have counselings in detail with every customer about their styles, body figures, or hair characteristics. We take each and every customer seriously and give the best suggestion possible.

The Wall with a Voice

This wall represents MANIERA brand. We have used driftwoods from the beach nearby, original floral swags, and the original salon sign made with moss to express MANIERA. Hopefully, this wall spreads the MANIERA brand through social network services.

Thoughts behind the Logo Marks

We have combined scissors that express a hair salon and leaves that express the relaxation provided by planting in the logo mark. We put a tender nuance with the leaves as making sure people can tell MANIERA is a hair salon by looking at it. The target customers are grown-up women who like simplicity and sophistication.