24 Kilates BKK | External Reference

Since 2005, the company 24 Kilates has been changing the street art fashion scene. Kilates is not just a common clothing shop, but also a place where clothes are carefully selected and presented as precious art pieces. The name of the brand is already suggestive of its philosophy, as 24-carat gold is the purest and most valued material to be found in the store.

The brand is known worldwide for its large selection of original and eye-catching sneakers. These shoes allow customers to fully express themselves and manifest their individuality.

External Reference Architects has created the interior design of the company’s Bangkok shop, which is renowned for its selection of special edition shoes of acclaimed brands such as: Nike, Adidas, Diadora, Puma.

The interior looks like an exclusive treasury filled with safes and safety boxes. The main installation of the interior recalls the doors of a safe and features the logo of the brand. Shoes are arranged in lockers which have different configurations and structures. This helps hide products from customers’ view for a while, which invites customers to discover products. All this confers further magic and uniqueness to the items exhibited.

The project features two areas. The golden one, which recalls the name of the company, hosts the showroom, in which products are shown. In the other area, customers can try the shoes they have previously selected in the golden area. This area, occasionally, also features music events and DJs’ performances.

The whole interior is in gold and black. These two contrasting colors have a great impact on the customers, as they are associated with luxury and exclusivity