Giornale Metepec | ROJO arquitectura

Giornale® Metepec is the project with which the brand invites us and gives us the opportunity to develop the new image of its branches, starting this renovation with its first branch in Metepec, State of Mexico. The place that was adapted for this branch is located in one of the first squares of this municipality, which has just been restored in its image and in its tenants, and specifically this place has a privileged location within the square as it has a free access from the parking lot.

In approach with the CEO of the brand were discussed important points to be taken into account as the basis for the design process of the new image. One of the main concerns was that the design symbolized by means of shapes and finishes the type of food served in their restaurants, as well as giving a fresh and renewed image to the brand and with this to give the user a total experience of the concept Giornale®

Based on these ideas and taking into account that Giornale® offers a menu based on healthy ingredients, it was decided to include materials with textures and light tones in the finishes of floors and walls, that they offer a feeling of freshness and warmth; The use of triangles was used as a rector axis in the design of the forms, using them in elements such as the ceiling, the main coffee bar, service stations, lamps, etc.

The use of metallic materials, huanacaxtle woods and white marble, give the place a lot of comfort and a feeling to the client to be in an extension of their home and enjoying a completely healthy meal, generating a space that fulfills in all its aspects with the main purpose of the brand.