Suttons Ugg | Rptecture Architects

The concept for the interior fit out was inspired by the footprint of the Suttons Ugg boot. The forms created within the store have been directly influenced by the curved nature of the shoe footprint. Dictating the curvature of the dividing walls, the form of the bench seating, and the custom display plates' that can be slotted within the custom shelving wall systems. ­­ The boots have also influenced the interior in a broader sense, with the materials used reflecting the natural materials used within the boot itself. Warm timbers, textural stone and copper-toned mirror reflect the product and the brand whilst also creating a warm, inviting and comfortable atmosphere.

To fully allow for a flexible shopping experience, a unique shelving system was created to allow for a flexible display system which can be adapted for the benefit of the shoppers and the products. The removable curved display plates can be slotted into the timber or stone walls, allowing the display to be removed and relocated at ease. This system allows for complete flexibility in its design, adaptable for each season and collection, and customisable for each zone within the store.