B&B Italia Charles / 20° years of Timeless Design

Milan / Italy / 2017

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B&B Italia celebrates the twentieth anniversary of the iconic Charles sofa system during the Milan Design Week. The sofa is designed by Antonio Citterio, with its installation designed by Migliore+Servetto Architects.


Inside the Milan store, the Charles sofa, framed by a graphic scenic backdrop, surrounded by history, with its elegance and balance, it represents a constant.


Behind it, images from the last twenty years appear – events, objects, scientific and technological discoveries emerge as striking images from the semi-transparent graphic backdrop, in a dynamic overlapping of historical references.


The relentless march of time is shown through the evolution of cities and populations displayed in a stratification of graphics and data. Recent skylines, from Shanghai to Milan, animate and outline a constantly evolving landscape.


Everything is dynamic and constantly changing, while at the centre, the Charles sofa, stays constant, modern – an iconic and timeless piece, dominating the scene.


The exhibition will take place in the B&B Italia’s stores worldwide after it spins off from Milan's via Durini showcase.

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    B&B Italia celebrates the twentieth anniversary of the iconic Charles sofa system during the Milan Design Week. The sofa is designed by Antonio Citterio, with its installation designed by Migliore+Servetto Architects. Inside the Milan store, the Charles sofa, framed by a graphic scenic backdrop, surrounded by history, with its elegance and balance, it represents a constant. Behind it, images from the last twenty years appear – events, objects, scientific and technological...

    Project details
    • Year 2017
    • Work started in 2017
    • Work finished in 2017
    • Client B&B Italia
    • Status Completed works
    • Type Showrooms/Shops
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