sogo st moritz mall | Alexander Plajer

with high recognition value Jakarta / Indonesia / 2015

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distinguished with a strong design language department store chain SOGO presents itself once again with high recognition value. after bali, suabaya, bandung and samarinda department store st. motiz in jakarta is store number five by plajer & franz studio.


initial idea of the store concept was to stage SOGO’s japanese roots on the indonesian market. 11.000 sq meter (118.400 sq foot) of retail space, spread over three floors present itself today as a perfect platform to display the product groups beauty, fashion, lingerie, accessories, home and kids. altogether the store-design is a consistent and coherent concept down to the very detail. not only does it set new international standards but is a novelty to the indonesian retail landscape.

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    distinguished with a strong design language department store chain SOGO presents itself once again with high recognition value. after bali, suabaya, bandung and samarinda department store st. motiz in jakarta is store number five by plajer & franz studio. initial idea of the store concept was to stage SOGO’s japanese roots on the indonesian market. 11.000 sq meter (118.400 sq foot) of retail space, spread over three floors present itself today as a perfect...

    Project details
    • Year 2015
    • Work started in 2014
    • Work finished in 2015
    • Main structure Mixed structure
    • Client PT. panen lestari internusa planning & design division
    • Status Completed works
    • Type Shopping Malls / Interior Design
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