MR. SIMON - Secret Cocktail Bar

MR. SIMON - Botanico alchimista.

Secret cocktail bar by Visual Display Interior/ Identity / Stories

Hidden behind a broom closet, Mr. Simon is a cocktail bar where guests have access by reservation only and in possession of an access code. In Simon's living room, a blue room full of objects he likes to collect, there are 25 seats and a marble top counter full of ingredients. Customers are treated as guests in Simon's house, where everything is designed to make them feel good: the music, low lights, mirrors and colored velvet furnishing. The experience is enchanting and immersive: cocktails are unusual and can be chosen from menus collected by the host during his trips around the world or improvised by the inspiration of the moment. 

Visual Display, the Italian creative agency specialised in retail design and brand building, has been asked to create the concept of the bar from the beginning with the ideation of the name and the creative concept to then grow into a well-developed study of the interior design and its visual identity.

The interior concept of the cocktail bar is born along with the creation of the landlord personality itself. A man with many interests who travelled the world always looking for the best. The space, a blue painted room, mix different design inspirations, colours and materials in a very eclectic way.

Almost all the furnishing is custom, starting from the 4m-long blue velvet sofa and the marble top counter in the center of the room, full of ingredients and strange stuff.

There are also a lot of vintage finds, like the glass lamps hanging on the counter or the pink accent chairs from the 30's and of course a collection of different cocktail glasses.

The result is a charming and relaxed room where reality and dream merge together creating an immersive atmosphere.

The bathroom, completely coverd with mirroring tiles is hidden behind the clouds wallpaper of the entrance.

Hidden behind a broom closet, Mr. Simon is a cocktail bar where guests have access by reservation only and in possession of an access code.

In Simon's living room, a blue room full of objects he likes to collect, there are 25 seats and a marble top counter full of ingredients.

Customers are treated as guests in Simon's house, where everything is designed to make them feel good: the music, low lights, mirrors and colored velvet furnishing. The experience is enchanting and immersive: cocktails are unusual and can be chosen from menus collected by the host during his trips around the world or improvised by the inspiration of the moment. 

Name: Mr. Simon

Location: Italy

Design: Visual Display – www.visualdisplay.it

Sqm: 50

Photography: Virginie Foubert Photography, Visual Display

Bartender: Simone Maion