Monopy Showroom | Area-17 Architecture & Interiors
Tangshan / China / 2016
Combining traditional Chinese elements and contemporary materials to express the brand’s long tradition and its advanced technologies research, Area-17 defined a new customers experience in the showroom of Monopy, leader bathroomware producer. Materials reinforce the idea: the wall finish simulating grey bricks and the metal mesh panels offer a modern interpretation of architectural elements typical of Chinese interiors. Polished brass details, transparent reflective finishes, and wooden floorings complete the narrative. On the ground floor, suggestive environments show a range of aspects variously related to the productive process. In the first room, a thoughtful exhibition synthetizes the history of ceramics in China. The room opens onto the Hall of materials, a deeply emotional environment conceived as a temple celebrating the origin of production, which is to say the soil used in the clay mixture. Each one of the thirty-three metallic-sheet columns is covered in a different soil, protected by a transparent panel that also enhances the play of light highlighting the texture. Beyond the Hall, there is a room with a holographic screen projecting a video explaining the productive process. Finally, on the first floor the bath furniture is staged in a sequence of rooms, which eventually lead to operational spaces such as meeting rooms and offices.
Combining traditional Chinese elements and contemporary materials to express the brand’s long tradition and its advanced technologies research, Area-17 defined a new customers experience in the showroom of Monopy, leader bathroomware producer. Materials reinforce the idea: the wall finish simulating grey bricks and the metal mesh panels offer a modern interpretation of architectural elements typical of Chinese interiors. Polished brass details, transparent reflective finishes, and wooden...
- Year 2016
- Work finished in 2016
- Client Tangshan Monopy Ceramic Co. LTD
- Status Completed works
- Type Showrooms/Shops
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