AUSSTELLUNGSSTAND '09 | michelangelo acciaro

ISH messefrankfurt | 2009 Frankfurt am Main / Germany / 2009

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Exhibition stands have become real “sale-machines”, regulated by the increasing and sophisticated rules representing the delicate and complex world of visual merchandising. For us, it is fundamental not to ignore any aspect in the whole fabric: from the first idea-sketches on a piece of paper up to the final project, we are developing a physiognomy for the space to create. Its principal challenge is to communicate, so our “framework” has to provide a background for all displayed objects as well as to reinforce a company’s marque.

© michelangelo acciaro
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    Exhibition stands have become real “sale-machines”, regulated by the increasing and sophisticated rules representing the delicate and complex world of visual merchandising. For us, it is fundamental not to ignore any aspect in the whole fabric: from the first idea-sketches on a piece of paper up to the final project, we are developing a physiognomy for the space to create. Its principal challenge is to communicate, so our “framework” has to provide a background for all displayed objects as well...

    Project details
    • Year 2009
    • Work started in 2009
    • Work finished in 2009
    • Client fugas s.p.a.
    • Status Completed works
    • Type Exhibition Design
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