Five kids | FORM

Five Kids is a children’s clothing store created by Stella Aminova, mother of five. This flagship store in the heart of Moscow marked the beginning of an expanding chain. The store offers designer clothing brands, as well as hairdressing services, books, toys and sports equipment.
The compact space was organised for maximum functionality. The central element is a wooden box that conceals a small hairdressing station, changing rooms, toilets and storage. Small items of clothing and accessories are presented on a pattern of shelves and hooks along the exterior of the box. A large wardrobe runs along the opposite wall. Custom flooring in brand colours was designed to resemble wool stitching.